Thursday, February 25, 2010

Appco Italy and the specialised Charity division

The exceptional level of service offered by Appco Italy through their specialised charity division is highly commendable. The company assists charities and non-profit organisations in fundraising activities which strictly follow the direct marketing methodologies. It is exciting to know that Appco Italy does all its fundraising activities through simple direct marketing channels including business-to-business marketing (B2B marketing), face-to-face marketing and event marketing.
Not only does the company operate as an outsourced, third party fundraising organisation – collecting on behalf of charities, its representatives also act as positive brand ambassadors. Engaging directly with the public, Appco maintains an unyielding commitment to professional representation, as it does in every other sector.
Appco raises funds which are made to a charity via the DDDP (The Direct Debit Donor Programme). The donations are made through a direct-debit application form that is processed by the charity. All donations are processed by the relevant banks and deposited directly into the charity’s account. Thus, Appco Group Italy maintains a transparency in all its dealings, to the benefit of the charities, their donors and their beneficiaries.

Friday, February 19, 2010

Appco Italy: Doing wonders with direct marketing

Appco Italy, with a wide network spread all across the country, has been doing wonders with direct marketing.
Appco, which has been upholding a lofty tradition in marketing and which has its business spread all over the world, operates in Italy in two different industrial sectors, namely the Charities sector and the Pay TV sector. The company has as its clients most of the leading names in these two sectors and makes sure that these clients get to register high volume customer acquisition. The marketing campaigns are all done by employing the most innovative of marketing strategies.
Appco Italy has immense support from its customers too, who are spread all across the length and breadth of the country and who get to buy from the company the best of products and brands at the most attractive of prices.
Appco Italy is in fact the beginning of a new era in the history of direct marketing in Italy